Partlow - Monogram Painting Event

Brand: Partlow

Event Type: Retail

Activation: Personalize Partlow boots with custom monograms

Always an honor working with emerging brands. Western wear fashion is gaining popularity in the fashion world, especially with these beautiful luxury Partlow cowboy boots. These designer western boots are created with the softest leather and with the detailed stitching. Neiman Marcus Beverly Hills held a wonderful event where customers had the opportunity to meet the founding sisters and get their book personalized by me.

Customers got to select from neutral paint colors: black, white, beige, brown, silver, and black. They also got to have their initials or motifs hand painted on their boots. While I could paint on any leather portion of the boot, all the customers wanted the monogram placed discreetly on the inner heel of the boot.

Veronica Beard - Monogram Painting Event

Brand: Veronica Beard

Event: Retail

Activation: Hand paint monogram on handbags

What an honor to be entrusted to hand paint monograms for the launch event of Veronica Beard’s new handbag collection in Beverly Hills. While the bags had mix-media textures, I only offered to hand paint on the leather portion of each bag with my professional leather paint.

Before painting, I always discussed the placement of the custom monogram with the guests. With hand painting, the placement can be placed in a variety of places. Some guests wanted the monogram discreetly painted on the back of their bag, while others wanted to showcase it on the front.

Most guests selected beige as their monogram color since it’s a beautiful neutral color that matches nearly all bags and clothing styles.

Yeti Monogram Event

Brand: Corporate Client

Event type: Corporate Gifting

Activation: Handpaint initials on Yeti tote bags

With a team of three artists, we hand-painted monograms on 40 Yeti tote bags for a corporate event in Century City for a holiday luncheon. Each bag takes about 10 minutes to paint. Since the event was only 2 hours, personalization requests were taken in advance to the event, to ensure that every bag could be completed. My team arrived one hour prior to the event to start painting the bags.

Guests had the option of getting their monograms customized with white or black paint with 2 initials.

Radley London - Retail Monogram Painting

Brand: Radley London

Event Type: Retail

Activation: Hand paint monograms on wallets and handbags purchased by customers

Customers love custom personalization because it adds a bit of character and makes their item one-of-a-kind. As items are mass produced, customers love the idea that their bag or wallet is distinctively his/her own because his/her name is on the product.

While many online retailers offer printed monograms on their leather goods through a machine, printed monograms is not normally offered in stores because retailers have limited space in their stores. For that reason, hand-painting by an artist is a beautiful way to add a custom monogram in a store that only requires the space for a table and a chair for your store activation.

I was genuinely surprised that every customer that made a purchase at the Radley London store for their aninversary event, wanted the custom monogram painting that I offered. I displayed a swatch of the various color choices and the alpha-letters that were available to the customers. I hand-painted wallets and handbag tags based on the customer’s requests.

My painting set-up with signage, sample, and painting/lettering choices.

I paired pink to represent the customer’s favorite color with gold to match the hardware.

I used fun colors from the wallet design for the client’s monogram.

This customer wanted the monogram to blend in with the bag, so I used gold (to match the hardware) with a black outline.