Brand: Partlow

Event Type: Retail

Activation: Personalize Partlow boots with custom monograms

Always an honor working with emerging brands. Western wear fashion is gaining popularity in the fashion world, especially with these beautiful luxury Partlow cowboy boots. These designer western boots are created with the softest leather and with the detailed stitching. Neiman Marcus Beverly Hills held a wonderful event where customers had the opportunity to meet the founding sisters and get their book personalized by me.

Customers got to select from neutral paint colors: black, white, beige, brown, silver, and black. They also got to have their initials or motifs hand painted on their boots. While I could paint on any leather portion of the boot, all the customers wanted the monogram placed discreetly on the inner heel of the boot.

Brand: Veronica Beard

Event: Retail

Activation: Hand paint monogram on handbags

What an honor to be entrusted to hand paint monograms for the launch event of Veronica Beard’s new handbag collection in Beverly Hills. While the bags had mix-media textures, I only offered to hand paint on the leather portion of each bag with my professional leather paint.

Before painting, I always discussed the placement of the custom monogram with the guests. With hand painting, the placement can be placed in a variety of places. Some guests wanted the monogram discreetly painted on the back of their bag, while others wanted to showcase it on the front.

Most guests selected beige as their monogram color since it’s a beautiful neutral color that matches nearly all bags and clothing styles.