Brand: Radley London
Event Type: Retail
Activation: Hand paint monograms on wallets and handbags purchased by customers
Customers love custom personalization because it adds a bit of character and makes their item one-of-a-kind. As items are mass produced, customers love the idea that their bag or wallet is distinctively his/her own because his/her name is on the product.
While many online retailers offer printed monograms on their leather goods through a machine, printed monograms is not normally offered in stores because retailers have limited space in their stores. For that reason, hand-painting by an artist is a beautiful way to add a custom monogram in a store that only requires the space for a table and a chair for your store activation.
I was genuinely surprised that every customer that made a purchase at the Radley London store for their aninversary event, wanted the custom monogram painting that I offered. I displayed a swatch of the various color choices and the alpha-letters that were available to the customers. I hand-painted wallets and handbag tags based on the customer’s requests.
My painting set-up with signage, sample, and painting/lettering choices.
I paired pink to represent the customer’s favorite color with gold to match the hardware.
I used fun colors from the wallet design for the client’s monogram.
This customer wanted the monogram to blend in with the bag, so I used gold (to match the hardware) with a black outline.